At FLSI, our team is made up of experienced professionals who share a commitment to supporting those who serve. From certified technicians and knowledgeable sales staff to responsive support personnel, we work together to deliver the highest level of service, insight, and reliability to fire departments across Michigan.
Jeff Simon
Service Manager/Owner
Jeff started Front Line Services Inc. in 1990. He loves the challenge of never doing the same thing twice. Troubleshooting complex problems related to fire trucks is a skill he definitely possesses. Jeff is Master EVT and Master ASE and State Certified. Jeff is married with three grown children. In his free time, he is an avid boater.
Wendy Simon
Fire Truck Sales
Joined Front Line Services Inc. in 1993. After honing her customer service skills as a fast food restaurant manager, Wendy needed a new challenge and FLSI provided the opportunity to constantly learn and grow. She started out in equipment sales and eventually moved into new fire truck sales. What’s most important to Wendy is taking care of people!
Melissa Militello
PPE Specialist
Joined Front Line Services Inc. in late 2020. She brings with her experience from previous roles in retail and customer service. Taking a turn towards the family business and learning all about fire truck equipment, Melissa is helping to expand our equipment sales department. She loves to drive around with her boyfriend and play video games with her daughter. She has 2 cats, likes to do yoga, read (or listen to audio books) and loves podcasts, especially true crime ones.
Dale Rottman Jr.
Mobile Service Technician
Joined Front Line Services Inc. in 2014. Dale has been working on ambulances and fire trucks since 1989. He’s EVT, ASE, and State Certified. He also is a former Sheriff’s Deputy. Dale and his wife moved to this area from downstate in order to make their cabin into a permanent home; they think it was one of the best decisions they ever made. Dale and his wife have three grown sons.
Nick Colgan
Mobile Service Technician
Nick joined Front Line Services in 2022. After previously having worked in other mechanic shops, he brings fresh experience to our team. Together with his wife, they have two sons, a dog, and a cat. They love to camp and hang out with their friends, but spend the majority of their time together as a family, watching the cute things their sons continue to learn.
Tracey Martin
Service Technician
Joined Front Line Services Inc. in 2012. Tracey spends most of his time fabricating new items and customizing or repairing the fire trucks that come to our shop. He’s had a diverse career including many years as a welder and in a machine sharpening shop. He learned customer service skills during a stint in a meat shop as a meat cutter. Tracey is Master ASE, Master EVT, and State Certified. He, his wife and two stepsons enjoy automotive racing. When he’s not at Front Line, you’ll often find Tracey behind a videocamera at the Tri-City Motor Speedway.
Gina Bedtelyon
Mobile Service Coordinator
Joined Front Line Services Inc. in 2018. Gina’s 20-year background in retail management prepared her to handle all areas of support in our office. She also assists in the service department during peak season. Gina and her husband (along with their fur baby) go camping as much as possible and are avid concert attendees.
JD Doyle
Shop Service Coordinator
JD joined our team in March of 2023 after previously working as a Driver Manager for a trucking company in Shepherd, MI. He’s married and has four grown children and two grandchildren. He and his family are avid sports fans and love to spend their spare time participating in or watching sporting events.
Katie Lorenz
Administrative Assistant
Katie joined our team in February of 2023. She has worked in retail management and childcare development. Her unique experience with customer service makes her a great asset to our support staff. She has three step-sons who tow her to many sporting events – which she very much enjoys attending, especially football games.
In her free time, Katie likes to read books, attend concerts, and play video games. Originally from the Metro Detroit area, Katie moved up to Freeland last year to be with her fiancé.
Katie Lorenz
Mobile Service Coordinator
Brooklyn Elson
Shop Service Coordinator
Andy Dotson
Administrative Assistant
Need Help Choosing the Right Equipment?
Contact our Sales and Support team to discuss your needs—we’re here to help.
Call us at: 989.695.6633
Please email us at: experts@flsi.net
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